KAIROU Waterman banner head

JAPANESE & NATIVE HAWAIIAN

artisan design & cultural RESOURCE MANAGEMENT

Mauikanehoalani Sigil
Lovell-Okami wolf paw print

CO-FOUNDED & ESTABLISHED IN 2021 BY MARK MAUIKANEHOALANI LOVELL & PAUL KALEIONAMAUIA OKAMI

KAIROU WATERMAN - WOLF OF THE WAVES® ; © 2025 ; ALL RIGHTS RESERVED 
  • SPECIALISTS IN UNIQUE FUSIONS OF TIME-HONORED JAPANESE CRAFTSMANSHIP WITH DESIGNS ROOTED IN AUTHENTIC HAWAIIAN WAVE-RIDING & WATERMAN CULTURE.

  • KAIROU は、ハワイと日本の文化をそれぞれのデザインに融合させています。私たちが作るすべての作品は、両方の文化の美しさと哲学を探求しています.

  • Hoʻohanohano ʻo KAIROU i ka poʻe a me ka moʻomeheu o Hawaiʻi. Hoʻohanohano kā mākou hana i nā ʻano hana kahiko. He mau keiki mākou na Hawaiʻi a me Iapana. No nā moʻomeheu ʻelua ko mākou ikaika.

PROFESSIONAL SERVICES /

業務改善 /

ʻO KA ULU ʻANA O KA ʻOIHANA

  • Our unrivaled expertise will mindfully and ethically advise and support your team in all practical and philosophical matters of Hawaiian cultural identity.

    Our exclusive processes are customized to protect your organization from the possibility of incidental/accidental offensiveness, negative backlash, cultural appropriation & inauthenticity, as well as cultural intellectual property infringement.

    -MEET PRODUCTION DEADLINES WITHOUT FEAR OF ETHICAL INACCURACY OR INDIGENOUS MIMICRY

    -SPEED DEVELOPMENT OF YOUR CULTURE-CONSCIOUS PRODUCT, EVENT OR SERVICE.

    -BUILD CREDIBILITY IN HAWAII'S MARKET, AS WELL AS IN DIASPORIC POLYNESIAN & HAWAIIAN COMMUNITIES IN THE AMERICAS, AFRICA, EUROPE, ASIA, AND ACROSS THE PACIFIC.

  • Utilizing KARIOU's exclusive visual philosophy, we can create, supplement, or re-format your organization’s, product’s, or event’s visual identity.

    Cultural aesthetics is a language of emotions. Our innovative, signature style integrates aspects of Hawaiian and Japanese culture into each of our fine art and commercial designs. Every piece we create explores the beauty and philosophy of both cultures.

  • Exploring, identifying, and incorporating cultural nuances into the identity of a product, service, or event requires good planning, sound strategy, and accurate insights into Hawaii's unique and diverse markets.

    -MEASURE & TRACK LOCAL TRENDS AND TASTES ACROSS VARIOUS MARKET SECTORS OR POPULATION DEMOGRAPHICS

    -QUANTIFY, ESTIMATE, AND ORGANIZE POTENTIAL CUSTOMER-BASE DATA

    -DEFINE ECONOMIC POINTS OF ENTRY IN LOCAL MARKETS ACROSS ALL 4 HAWAIIAN COUNTIES

    -NETWORK WITH KAIROU'S AFFILIATES ACROSS ALL MAJOR HAWAIIAN ISLANDS

  • Deepen your company’s or team’s knowledge of Hawai'i, its history, its indigenous people, their culture, their challenges, and their indomitable spirit.

    KAIROU customizes learning opportunities, workshops, and team-building exercises, as well as informative lectures and cultural demonstrations by availability.

New Year; New Boards; Same Energy
Mark Lovell Mark Lovell

New Year; New Boards; Same Energy

Happy lunar new year. KAIROU Waterman begins the year of the Snake with renewed energy and creativity for the future, beginning with some exciting news from our friends at Blue Planet Surf.

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Long Live the Evolution!
Mark Lovell Mark Lovell

Long Live the Evolution!

Blue Planet Surf’s 2024 EVOLUTION line of high performance surf and cruiser Stand-up Paddleboards, by Robert Stehlik, have arrived. Each board features original graphics by KAIROU Waterman Owner & Lead Designer Mark Mauikanehoalani Lovell.

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‘It may have saved my life…’
Mark Lovell Mark Lovell

‘It may have saved my life…’

KAIROU Waterman owner and lead designer, Mark Mauikanehoalani Lovell, contributes to a local news report, with KHON News, on the use of helmets in challenging and dangerous surf.

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BLUE PLANET SURF x KAIROU WATERMAN
Mark Lovell Mark Lovell

BLUE PLANET SURF x KAIROU WATERMAN

BLUE PLANET SURF & KAIROU Waterman are proud to introduce a new line of progressive boards, designed by Robert Stehlik and featuring graphics by Mark Mauikanehoalani Lovell.

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Donate / contribute to the local relief effort in Lahaina, Kihei, & Central MAUI.

FOR KANAKA / KAMA’AINA IN URGENT NEED: MAUI MUTUAL AID FUND (650) 279-1662

  • Mark Mauikanehoalani Lovell

    MARK MAUIKANEHOALANI LOVELL

    Co-Founder / Lead Designer & Cultural Resource Manager

    Mark is a Native Hawaiian cultural advisor, and teacher of indigenous culture & sustainability at Waikiki Elementary Public School in Honolulu.

  • Onimasai Ku'ulei Connor

    ONIMASAI Ku'ulei Connor

    KAIROU Brand Ambassador & Cultural Resource Manager

    OniMasai is a Native Hawaiian model, brand ambassador, & fierce advocate for cultural ethics and Black-Hawaiian identity, based in Honolulu.

  • KAIROU Visual Media Designer & Cultural Resource Manager, Pono Heen

    Pono Alexander Heen

    Visual Media Designer & Cultural Resource Manager

    Pono is a Native Hawaiian photographer, videographer, and waterman with a background in commerce and finance, based in Honolulu.

  • Paul Kaleionamauia Okami

    PAUL KALEIONAMAUIA OKAMI

    Co-Founder / CAD Engineer / Lead Fabricator & Cultural Resource Manager

    Paul is a Japanese culture specialist, an executive overseeing production at KoAloha Ukulele in Honolulu, and an artisan luthier of 20+ years experience.