JAPANESE & NATIVE HAWAIIAN

artisan design & cultural consultantING

  • cultural resource management

  • Visual & Graphic DesigN

  • Product & event Development

  • Research & Synthesis

Lovell-Okami wolf paw print
Mauikanehoalani Sigil

CO-FOUNDED & ESTABLISHED IN 2021 BY MARK MAUIKANEHOALANI LOVELL & PAUL KALEIONAMAUIA OKAMI

KAIROU WATERMAN - WOLF OF THE WAVES® ; © 2024 ; ALL RIGHTS RESERVED 

Donate / contribute to the local relief effort in Lahaina, Kihei, & Central MAUI.

FOR KANAKA / KAMA’AINA IN URGENT NEED: MAUI MUTUAL AID FUND (650) 279-1662

Ho’omaika’i!
Mark Lovell Mark Lovell

Ho’omaika’i!

The KAIROU Waterman ohana extends its heartfelt congratulations and aloha to Blue Planet Surf boss Robert Stehlik on his 1st place finish in the 2024 M2O paddleboard race

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Sistar S’pacific & the savage k’lub
Mark Lovell Mark Lovell

Sistar S’pacific & the savage k’lub

KAIROU fine art pieces “PAHU PAHU” 01-04 debuts alongside a unique installation brought to life by the Pacific Sisters, the SaVĀge K’lub, and the incredible Rosanna Raymond a.k.a “Sistar S’Pacific”

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Ode to a Stormtrooper
Mark Lovell Mark Lovell

Ode to a Stormtrooper

KAIROU’s fresh take on the classic stormtrooper, in honor of Intergalactic Star Wars Day 2024

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Long Live the Evolution!
Mark Lovell Mark Lovell

Long Live the Evolution!

Blue Planet Surf’s 2024 EVOLUTION line of high performance surf and cruiser Stand-up Paddleboards, by Robert Stehlik, have arrived. Each board features original graphics by KAIROU Waterman Owner & Lead Designer Mark Mauikanehoalani Lovell.

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‘It may have saved my life…’
Mark Lovell Mark Lovell

‘It may have saved my life…’

KAIROU Waterman owner and lead designer, Mark Mauikanehoalani Lovell, contributes to a local news report, with KHON News, on the use of helmets in challenging and dangerous surf.

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BLUE PLANET SURF x KAIROU WATERMAN
Mark Lovell Mark Lovell

BLUE PLANET SURF x KAIROU WATERMAN

BLUE PLANET SURF & KAIROU Waterman are proud to introduce a new line of progressive boards, designed by Robert Stehlik and featuring graphics by Mark Mauikanehoalani Lovell.

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FOR MAUI
Mark Lovell Mark Lovell

FOR MAUI

Links and References to help victims of the August 8 Maui Wildfires

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  • SPECIALISTS IN UNIQUE FUSIONS OF TIME-HONORED JAPANESE CRAFTSMANSHIP WITH DESIGNS ROOTED IN AUTHENTIC HAWAIIAN WAVE-RIDING & WATERMAN CULTURE.

  • KAIROU は、ハワイと日本の文化をそれぞれのデザインに融合させています。私たちが作るすべての作品は、両方の文化の美しさと哲学を探求しています.

  • Hoʻohanohano ʻo KAIROU i ka poʻe a me ka moʻomeheu o Hawaiʻi. Hoʻohanohano kā mākou hana i nā ʻano hana kahiko. He mau keiki mākou na Hawaiʻi a me Iapana. No nā moʻomeheu ʻelua ko mākou ikaika.

PROFESSIONAL SERVICES /

業務改善 /

ʻO KA ULU ʻANA O KA ʻOIHANA

  • Our unrivaled expertise will guide your project in all practical and philosophical matters of Hawaiian and/or Japanese cultural identity, to ensure against incidental cultural appropriation, indigenous mimicry, or cultural caricature.

  • -Utilizing the proprietary niokepani visual philosophy, KAIROU can create, supplement, or add to your organization’s, product’s, or event’s visual identity.

    -Our clients are established multi-national corporations, progressive non-profits, social organizations, innovators, influencers, and public charities working at the intersection of ethical entrepreneurship and:

    Fine Art, Fashion, (Western & Indigenous) Education, Environmental advocacy, Gender Equality, LGBTQiA+, Sustainable Tourism, Social Awareness campaigns, Youth Groups/Livelihoods, Community Advocacy, & Hawaiian Water Sports

  • Culturally empowered producers achieve long term success in any market. KAIROU clarifies relevant cultural variables to expand your project’s impact, appeal, and profitability.

    -SPEED DEVELOPMENT OF YOUR CULTURE-CONSCIOUS PRODUCT, EVENT OR SERVICE.

    -MEET PRODUCTION DEADLINES WITHOUT FEAR OF ETHICAL INACCURACY OR INDIGENOUS MIMICRY

  • Our methods build trust, mitigate conflict, encourage honest communication, and increase ethical collaboration, while grounding each module in timeless Hawaiian values. We will engage your employees, promote company culture, and boost morale & productivity.

  • Exploring, identifying, & incorporating cultural nuances into your brand identity, product development, or event planning creates new energy & purpose in any business.

    KAIROU’s business insight solutions integrate genuine culture into processes and procedures to optimize outcomes, build authenticity, foster credibility, and grow sustainable long-term success.

  • Mark Mauikanehoalani Lovell

    MARK MAUIKANEHOALANI LOVELL

    Co-Founder / Lead Designer & Cultural Resource Manager

    Mark is a Native Hawaiian cultural advisor, and teacher of indigenous culture & sustainability at Waikiki Elementary Public School in Honolulu.

  • Onimasai Ku'ulei Connor

    ONIMASAI Ku'ulei Connor

    KAIROU Brand Ambassador

    OniMasai is a Native Hawaiian model, brand ambassador, & fierce advocate for cultural ethics and Black-Hawaiian identity, based in Honolulu.

  • KAIROU Visual Media Designer & Cultural Resource Manager, Pono Heen

    Pono Alexander Heen

    Visual Media Designer & Cultural Resource Manager

    Pono is a Native Hawaiian photographer, videographer, and waterman with a background in commerce and finance, based in Honolulu.

  • Paul Kaleionamauia Okami

    PAUL KALEIONAMAUIA OKAMI

    Co-Founder / CAD Engineer / Lead Fabricator & Cultural Resource Manager

    Paul is a Japanese culture specialist, an executive overseeing production at KoAloha Ukulele in Honolulu, and an artisan luthier of 20+ years experience.